Canadian Grocery Shopper Snapshot: Key Trends for 2026
Canadian consumers continue to feel the impact of rising food prices, and their shopping habits are shifting accordingly. EnsembleIQ’s Grocery IQ 2026 and Canadian Grocer’s annual shopper survey highlights several trends shaping the market this year.
What’s Changing
- Affordability remains top of mind: Over a quarter of Canadians worry about being able to afford groceries.
- Spending is up: More than half report higher grocery bills compared to last year.
- Instore dominates: 90% of trips still happen in person.
How Shoppers Are Adapting
- 77% have changed their behaviour due to inflation.
- Common adjustments include choosing private label, buying reducedprice items, shopping discount banners, and cutting back on impulse purchases.
Private Label Strength
- 53% purchase private label frequently, driven by value, quality, and availability.
Health & Digital Habits
- Digital flyer use continues to grow.
- 74% of Canadians consider themselves healthconscious, prioritizing fresh, lowsugar, and minimally processed foods.
What This Means for U.S. Suppliers
- Lead with value and quality to stay competitive.
- Highlight health attributes clearly on packaging and digital channels.
- Understand evolving shopper behaviours to better position products in the Canadian market.
